What does clean beauty mean?

Clean beauty - a trend that is increasingly becoming a statement and also plays a major role at Feuerstein! Safe for the skin, responsible towards our environment. As pioneers of this new movement, it is important to us to educate our customers and explain what we mean by clean beauty!

What is Clean Beauty?

Effective cosmetics without harmful ingredients? Is that even possible? Yes, it is possible and it is important to us to produce precisely those products that form a perfect symbiosis of effectiveness and sustainability. We focus on as much naturalness as possible without rejecting high-quality scientific products.

More and more people are focusing on values when it comes to consumption. The environment, nature and sustainability have all moved into focus. The term "clean beauty" refers to products that no longer contain certain ingredients. However, it has not yet been specified what these ingredients actually are.

Basically, it should be noted that harmful and problematic ingredients are no longer found in clean beauty products. The price of beauty is therefore no longer paid in terms of health or environmental damage.

It is important to know that Clean Beauty does not mean completely avoiding synthetic substances. Our aim is therefore not to suddenly demonize everything that has been researched over the years in favour of false ideas. Our aim is to use studies to find out which ingredients are actually harmful and to stop using them in our cosmetic lines.

Is Clean Beauty better for the skin?

The advantages of Clean Beauty are obvious. By analytically evaluating individual ingredients, it is possible to achieve the maximum effect with the minimum number of active ingredients. This is because the individual components of cosmetic products very often interact with each other. We use our expertise for this and focus on traditional healing knowledge.

Very often, it is the interaction of several ingredients that is responsible for a cosmetic product having a certain effect. The potentiation of the effect, the mutual reinforcement and the high effectiveness is what we make use of.

Numerous synthetic ingredients have been scientifically researched over decades and are completely harmless. We therefore do not necessarily avoid these substances in order to create a supposedly natural product. We prefer to use well-founded studies to select which substances are suitable for your skin and which you should avoid.

The Clean Beauty ingredients are carefully selected, minimally formulated and sustainably combined. This is because we do not rely on a short-term beauty effect that you will pay for in ten years with the condition of your skin. It is important to us that you can maintain your radiant complexion and natural beauty for many years to come and care for it with our cosmetic lines.

What are natural cosmetics?

Natural cosmetics are made from purely nature-identical and natural ingredients. Synthetic ingredients are not included, but the term natural cosmetics is not protected. Numerous products whose ingredients are partly synthetic are nevertheless declared as natural cosmetics. Only certified natural cosmetics are products whose ingredients are purely natural. However, organic quality is not mandatory. This means that when you buy certified natural cosmetics, you cannot be sure that you are actually buying organic products.

Why use Clean Beauty?

Clean beauty is a buzzword and not all products on offer are really "clean" in the sense of what consumers want. Numerous cosmetics chains award the label "Clean Beauty" to products that do not contain any synthetic fragrances, parabens, phthalates or silicones. However, it is not only these ingredients, which are generally known to be negative, that have no place in a good cosmetic product.

We always recommend all our customers to check the ingredients of their cosmetics by hand and not to rely on apparent declarations. Terms such as Clean Beauty are used as buzzwords and advertising measures to sell certain product groups more effectively.

This process is known as "greenwashing". Customers are led to believe by terms such as green beauty, clean beauty or "natural" that they are doing something good for their skin by buying a certain product. They buy a new cream, new cosmetics or a new skincare range with the good feeling that they are now doing without anything harmful. The need for pure cosmetics is great, the need for sustainable and effective care even greater.

What clean beauty means for us

Natural beauty, pure beauty. Terms that often "prettify" more than they actually beautify. At Feuerstein, we work day in, day out on the development of our cosmetic lines. We rely on four pillars to create an optimal product made for your beauty.

• We see beauty as a holistic aspect
• We rely on precise recipes
• We combine naturalness with quality
• We promote biotechnological combinations of active ingredients

For us, beauty is not something that comes from a single cream. Beauty comes from within the body, which is why we take you away from the stress of everyday life with our products. Our wellness products give you peace, rest and relaxation, everything you need in these fast-moving times.

Few ingredients, maximum effect - we design our formulas according to this principle. We do not want to burden you with unnecessary substances, but only use those products that we can really justify from a scientific point of view and on the basis of studies and that we would also use ourselves.

We don't need harmful ingredients to make high-quality products for your beauty. But we also don't need grandiose advertising slogans and names that hide nothing but empty advertising. We dispense with harmful ingredients and supplement them with justifiable counterparts, which in many cases are of natural origin and have a significantly better effect.

Think of a large company in which all employees work hand in hand. Our cosmetics work in the same way. We combine the best from all areas to ensure that our cosmetic lines have maximum effect without harming your skin. Only by combining scientific knowledge and natural ingredients can we bring products to the market that are both sustainable and effective.

Because we care about you

With our product lines, it is important to us to stop the carousel of everyday life for a moment. We want to whisk you away to a world of relaxation, tranquillity and sustainability. All our products are produced in Switzerland so that you can still enjoy this relaxing environment and nature in ten years' time. Because we believe that our cosmetic lines should not only be clean through a label, but through the content.